Migros is one of the main grocery chains in Switzerland. In fact, it has been around for so long that some people are self-proclaimed “Migros kids“! So basically, they remember being raised solely on Migros products…
Now, Migros not only caters to budget conscious shoppers with their M-Budget line, but they also carry a premium line for the more quality conscious shopper: Migros Sélection.
Explore 10 examples of how minimalist packaging design manages to convey the superb quality and exclusivity of the Migros Sélection line:
Did I mention that Migros also sells milk in a bag? That’s right: Milk in a bag! (via here)
