(Copyright by Akihiko Kanke)
It all started in 1993, when the two graphic designers Markus and Daniel Freitag were looking for a functional, water repellent and robust bag to carry their design drawings - even in the rain.
(Copyright U. Romito, ZHdK)
Now, the story of the Freitag brothers can be traced by you and me. Through the end of July 2012, the Museum für Gestaltung in Zürich shows how design, thinking and entrepreneurship can work together to create a lasting brand.
(Copyright Betty Fleck, ZHdK)
Freitag Brothers Interview
Museum für Gestaltung, Zürich
April 4 - July 29, 2012
Tue – Sun 10 AM – 5 PM, Wed 10 AM - 8 PM
Also, don't miss the Freitag store nearby!