Freitag Meets Museum für Gestaltung in Zürich

(Copyright by Akihiko Kanke)

It all started in 1993, when the two graphic designers Markus and Daniel Freitag were looking for a functional, water repellent and robust bag to carry their design drawings - even in the rain.

Today, Freitag has evolved into a global brand with 130 employees, a fan base of millions, and a very special recognition by the renowned MoMA.

FREITAG at Museum für Design in Zürich(Copyright U. Romito, ZHdK)

Needless to say, Freitag bags have attained cult status. Made from old truck tarps, the various shapes and sizes of bags show off Swiss design and functionality the world over.

Now, the story of the Freitag brothers can be traced by you and me. Through the end of July 2012, the Museum für Gestaltung in Zürich shows how design, thinking and entrepreneurship can work together to create a lasting brand.

FREITAG at Museum für Design in Zürich(Copyright Betty Fleck, ZHdK)

Freitag Brothers Interview

Freitag Store in Zurich by Roland TännlerCourtesy of Jennifer Davies' blog Swiss By Design and World Radio Switzerland, Daniel and Markus Freitag talk about their rise from back room entrepreneurs to designers now exhibited at MoMA.

More Information

Museum für Gestaltung, Zürich
April 4 - July 29, 2012
Tue – Sun 10 AM – 5 PM, Wed 10 AM - 8 PM

Also, don't miss the Freitag store nearby!

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Dimitri

As the founder, editor and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of the Swiss Travelwriters Club.

Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
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