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15 Reasons Why It’s More Fun in Switzerland

It all started in Switzerland. Then it spread to the Philippines. And now it has come full circle back to Switzerland! At least that's what most people (except Filipino tourist representatives) would agree on.

More Fun in Switzerland - OriginalWe are talking about the slogan "It's More Fun in Switzerland". Back in 1951, Swtzerland tourism coined this phrase, which was picked up by Filipino tourism in 2012.

I would have taken it as a compliment, but apparently there is some heated debate about its origin online.

We thought it was about time for some Swiss humor and a relaunch of this campaign, so here it goes:

More Fun in Switzerland - Commuting
More Fun in Switzerland - Cruising
More Fun in Switzerland - Streets
More Fun in Switzerland - Trains
 
 
 
More Fun in Switzerland - Tennis
More Fun in Switzerland - Climbing
More Fun in Switzerland - Hiking
More Fun in Switzerland - Ice Skating
 
 
 
More Fun in Switzerland - Bodyguards
More Fun in Switzerland - Dresscodes

More Fun in Switzerland - Racetracks
More Fun in Switzerland - Playgrounds
More Fun in Switzerland - Toys
 
 
 
More Fun in Switzerland - Recycling
More Fun in Switzerland - Swiss Flag

About Dimitri

As the founder and editor of Newly Swissed, Dimitri owns the strategic vision. He is passionate about writing and is a member of the Swiss Travelwriters Club. Dimitri loves discovering new trends, covering topics such as architecture, design, social media and tourism.
  • C_Liecht

    Great Photos!

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