More Clever Swiss Ad Campaigns

Zoo Zürich

In order to raise enough funds for a new elephant park, Zoo Zürich visualized the current state and created a sense of urgency.

Mammut

Professional mountain guides tested the latest Mammut boot on top of a sliver of a rock. Watch the "making of" video if you don't believe your eyes... No photoshopping here!

Mini Cooper

As part of a guerilla marketing campaign, previously posted billboards were cut to outline the shape of a Mini Cooper.

Swissprinters

Making a point that you "get more" than just print-outs when dealing with Swissprinters, sheets of paper were stacked to resemble the iconic Matterhorn.

Audi

The new Audi A7 features a built-in technology to keep enough distance to other cars. Their minimalistic ad appeared in car classifieds sections - surrounded by plenty of white space!

Leica

Need I say more? Leica's feature the sharpest focus, piercing walls of all kinds.

Emmentaler AOC Cheese

This ingenious April Fool's ad went viral and created lots of buzz for Emmentaler cheese (a.k.a. "Swiss Cheese")!

Which of these is your favorite advertising campaign?