Our List of Unofficial Taglines for Swiss Cantons

For the purpose of this post, let's assume that Swiss cantons are the equivalent of American states. Given the up-and-down topography and deeply entrenched language barriers, many of the cantons could not be any more different.

Now, in the United States, each state has its own tagline. Many of them have some truth (Florida is the "Sunshine State"), but others are plain marketing speech (Idaho: "Great Potatoes. Tasty Destinations.").

But in Switzerland, cantons do not have official taglines. But this is not needed anyway as most every canton has some sort of cliché attached to it. And it is a pastime of many Swiss to delve in those stereotypes about their neighbors. Of course, this is hardly meant in a malicious way, but rather as a friendly competition.

So if the Swiss cantons did have taglines, here is what they might be:

 

Aargau: Carrot Country ("Rüebliland") a.k.a. "White Sock Zone" a.k.a. "That thing that connects Bern and Zürich"

Aargau - Carrot Country
 

Appenzell Ausserrhoden: The Original Hobbiton

Appenzell-Ausserrhoden
 

Appenzell Innerrhoden: The Cowshit in the Meadows

Appenzell Innerrhoden
 

Basel-Stadt: The Carnival Capital

Basel Fasnacht (Copyright Bill Harby)
 

Bern: Züri West

Bern - Nydeggbrücke
 

Fribourg: The Hipster Canton

Hipster Book
 

Geneva: France ("C'est déjà la France!")

Geneva - It's France
 

Glarus: Heidiland

Heidiland Sign on Freeway, Switzerland
 

Grisons/Graubünden: The Real Heidiland

Graubuenden - The Real Heidiland
 

Jura: The Jurassic Park of Switzerland

Jura - Creux du Van
 

Lucerne: The Heart of Switzerland

Boat on Lake Lucerne
 

Neuchâtel: Where The Green Fairy was born

Neuchatel - The Green Fairy Absinthe
 

Nidwalden: Where?

 

Obwalden: What?

 

Schaffhausen: City by the Falls

Schaffhausen - City by the Rheinfall
 

Schwyz: Negative Taxes for All

 

Solothurn: Home of the Number 11

Solothurn - Öufi Bier
 

St. Gallen: The Far East

 

Thurgau: Cider India ("Moschtindie")

Thurgau - Cider Capital - Mostindien
 

Ticino: The Sunroom of Switzerland

Ticino Church, Switzerland
 

Uri: Crossroads between North and South

Uri - Crossroads between North and South
 

Valais: Where They Talk Funny

Valais Swiss Canton Dialect
 

Vaud: Home of the World's Best Wine

Vaud - World's Best Wine
 

Zug: Highest Income per PO Box

Zug Mailbox Companies
 

Zürich: Downtown Switzerland

Swiss Tram in Zürich

(Post inspired by reddit, Solothurn picture copyright BLC)

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Dimitri

As the founder, editor and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of the Swiss Travelwriters Club.

Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
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  • Baselland?

    • newlyswissed

      We know 😉 Got an idea, by chance? ^Dimitri

  • 12345

    you might want to rethink Kanton Aarau.

  • Bernard Manning

    Nidwalden – the key

  • Pingback: Canton Mottos / Nicknames | Glamping in Switzerland()

  • Daniel Appert

    Actually the Creux-du-Van you took for the canton of Jura is located between the cantons of Vaud and Neuchâtel… Maybe you weren’t long enough in CH! 😉

    • newlyswissed

      Nice catch! Must study up on Swiss geography – or better yet, visit the Swiss Grand Canyon! ^Dimitri