Our friends over at Helvetiq have done the unthinkable! For their latest project, Swiss Miniatur, they have painstakingly recreated Switzerland in miniature...
Archive - October 2012
Zürich’s Ball Fountain – A Natural Phenomenon
A remnant of the Phänomena science exhibit, the Kugelbrunnen (“ball fountain”) has been quietly rotating at Zürichhorn since 1984...
Nothing Cheesy About It
I caught my first ever glimpse of Switzerland six years ago. Like every foreigner trying to break into the hearts (and homes, of course) of the reserved natives, I chose the clichéd, but so very apt path of...
The Power of Music – Don’t Eat the Yellow Snow
We all know them. We have memories about them. But have we ever really taken them to heart? The best popular songs of all time undoubtedly have some strong calls to action: “Fight for your right”...
Swine Fiction: How a Campaign Came to Life
During a recent ski patrol on top of a glacier, an employee of Zermatt’s mountain railways had a surreal encounter with a boar. The irony of this story is that...
4 Ways How Starbucks Connects to Swiss Customers
Lately, a lot has been going on at my favorite coffee house. Every time a new product is announced, it seems that Starbucks has carefully studied the Swiss and is applying their knowledge to further localize their...