After his return to Switzerland in 1937, he started working as a graphic artist. At first, his work was hyperrealistic and influenced by Object Poster aesthetics. During the fifties, his most productive years, he developed a more humorous and whimsical personal style.
Leupin's cheerful and brightly colored posters had a stunning visual impact, and the new approach became enormously successful in commercial art.
This advertising genius can be compared to Leonetto Cappiello in his ability to express the essence of a product through visual metaphors, although his images also possess a gentle childlike appeal, lacking in Cappiello's work.
Which drawing is your favorite?