Litter! What Is It Good For? Absolutely Nothing!

It would barely be a stretch to claim that Switzerland has an image of absurd cleanliness.

Freeways are so smooth and clean that one might want to put down a blanket and have a picnic. And fountain water in the cities is so clear that it does not need a fancy brand to be desirable. Seriously!

On the flipside, Swiss cities are finding that litter is increasingly eating up their maintenance budgets. On a normal weekend and despite plenty of waste bins, garbage tends to magically accumulate on sidewalks and train platforms.

I can attest that empty beer bottles, candy wrappers and cigarette butts normally pave the way home after a night out...

When it comes to fighting litter, the city of Luzern has recently lauched a very innovative campaign: "Respect My Work!"

While fines are already being imposed for different kinds of littering, see for yourself how they are trying to prevent littering in the first place:

(Pictures courtesy of Clockworx)

Question: Do you think this interactive campaign will help Lucerne reduce litter?