It would barely be a stretch to claim that Switzerland has an image of absurd cleanliness.
Freeways are so smooth and clean that one might want to put down a blanket and have a picnic. And fountain water in the cities is so clear that it does not need a fancy brand to be desirable. Seriously!
On the flipside, Swiss cities are finding that litter is increasingly eating up their maintenance budgets. On a normal weekend and despite plenty of waste bins, garbage tends to magically accumulate on sidewalks and train platforms.
I can attest that empty beer bottles, candy wrappers and cigarette butts normally pave the way home after a night out...
When it comes to fighting litter, the city of Luzern has recently lauched a very innovative campaign: "Respect My Work!"
While fines are already being imposed for different kinds of littering, see for yourself how they are trying to prevent littering in the first place:
(Pictures courtesy of Clockworx)
Question: Do you think this interactive campaign will help Lucerne reduce litter?
Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
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