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25 Swiss brand logos that scream "Swissness"

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Strong brands have a long tradition in Switzerland. Thanks to the country's diversity and an education system promoting innovation, the claims of quality, precision and reliability are not just buzz words...

Does Switzerland Have an Image Problem?

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Using claims such as “Made in Switzerland” and “Swiss Quality” has long been the dream of any marketer. But during recent years, revelations about private banking and tax practices in Switzerland...
Swiss Brands - Ricola

5 Swiss Brands You Should Recognize (And 5 You Don't Need to)

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If you want to be smarter than a fifth grader, check out five essential Swiss brands you should recognize. As for the remaining five brands, they're less...
Airline Brands Quiz - Airline Liveries

So You Think You Know Your Airline Brands?

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Do you know which tail belongs to which airline? Swiss International Air Lines is a given, but see how many others you know...

6 Household Brands Which Have Been Swissed

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You would expect to find a variety of international products in a small country in the middle of Europe. Actually, Switzerland is very diverse in that respect and retailers know exactly how to cater to wealthy shoppers. But regarding some popular household brands, you might want to pay closer attention...