Strong brands have a long tradition in Switzerland. Thanks to the country's diversity and an education system promoting innovation, the claims of quality, precision and reliability are not just buzz words...
Tag - branding
Dimitri Burkhard
5 Swiss brands you should recognize (and 5 you don’t need to)
If you want to be smarter than a fifth grader, check out five essential Swiss brands you should recognize. As for the remaining five brands, they're less...
So You Think You Know Your Airline Brands?
Do you know which tail belongs to which airline? Swiss International Air Lines is a given, but see how many others you know...
Six household brands which have been Swissed
You would expect to find a variety of international products in a small country in the middle of Europe. Actually, Switzerland is very diverse in that respect and retailers know exactly how to cater to wealthy shoppers...
Sylvia