Swissness in Fast Food

A Primer on Swiss Street Food

Walking down Bahnhofstrasse in Zurich or Luzern on a busy day of shopping can really work up an appetite. What do you get when you don’t want to sit down at a restaurant? Street food!
Swissness in Fast Food

Finding Swissness in the Fast Food Industry

As so many tourists and expats would agree, Swiss products are expensive. Even knowing that the high price guarantees quality, it takes time (and a Swiss standard salary) to take an item straight to the cashier without hesitating (or rationalizing about it)...