Swiss producers now have to work a little harder to keep the designation "Made in Switzerland". Here are some typical Swiss brands that are worthy...
Tag - marketing
Dimitri Burkhard
“Because who is perfect?” – An Inspirational Campaign by Pro Infirmis
Pro Infirmis, a Swiss charity working to aid the integration of people with so-called "disabilities", has launched an inspirational campaign...
Christian
5 ideas how to pimp Starbucks in Switzerland
I've gathered inspiration from coffee shops all over the world. Now back in Switzerland, I'd love to see some ideas come true at my local Starbucks...
Melanie
25 Swiss brand logos that scream “Swissness”
Strong brands have a long tradition in Switzerland. Thanks to the country's diversity and an education system promoting innovation, the claims of quality, precision and reliability are not just buzz words...
Does Switzerland have an image problem?
Using claims such as “Made in Switzerland” and “Swiss Quality” has long been the dream of any marketer. But during recent years...
Flims: Where Canada Meets Tibet
More than a hundred years ago, people discovered one of Switzerland’s most beautifully situated towns. Located in the canton of Graubünden, Flims is not your typical mountain village...
15 Swiss Advertisements from the 1980’s
It’s a blast from the past! My new favorite design blog von gestern has collected some of the most retro looking Swiss advertisements from the 1980′s...
Finding Swissness in the Fast Food Industry
As so many tourists and expats would agree, Swiss products are expensive. Even knowing that the high price guarantees quality, it takes time (and a Swiss standard salary) to take an item straight to the cashier without...
Mamiko