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5 Ways to Pimp Starbucks - Kopi Luwak

5 ideas how to pimp Starbucks in Switzerland

I've gathered inspiration from coffee shops all over the world. Now back in Switzerland, I'd love to see some ideas come true at my local Starbucks...

Starbucks on Rails

It is no secret that the Swiss love coffee. And with some 5’000 km of rails, Switzerland has one of the most dense public transportation systems in the world. Hence, the collaboration among the Starbucks coffee chain and SBB seems like a match made in heaven...

4 Ways How Starbucks Connects to Swiss Customers

Lately, a lot has been going on at my favorite coffee house. Every time a new product is announced, it seems that Starbucks has carefully studied the Swiss and is applying their knowledge to further localize their marketing approach...