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KLM World Business Class at Zurich Airport (Sponsored)

Oct 19, 2018 - Nov 5, 2018


KLM World Business Class

When it comes to designing large, fully horizontal beds for an airline business class, it makes sense to trust the Dutch.

The Dutch airline KLM did just that when it recently completed an overhaul of their fleet’s business class. With a country as flat as the Netherlands and some of the tallest people on the planet, the Dutch designers pulled off a very nice refresh.

Privacy and comfort

The goal was to create individual spaces at the intersection of privacy and comfort. Instead of going full out on materials and gimmicks, renowned Dutch designer, Hella Jongerius, did just the opposite: she managed to simplify the cabin while at the same time enriching it with warm colors and sustainable materials. Take the carpet: it was woven using recycled materials, including actual KLM flight attendant uniforms and Norwegian sheep wool which would otherwise have been discarded.

KLM World Business Class

The designer is quoted as saying: “Feeling comfortable is not the same as experiencing comfort. The understanding that it’s all about the emotional state of a passenger lets you cover a much bigger world than just designing soft seats. My aim was to convert the business class into a feel-at-home class.”

Apart from an inflight entertainment system boasting more than 1000 hours of Blockbusters, documentaries and TV series screened on 17 inch displays, gourmands will be in for a treat, too. In fact, it may simply be worth transferring onto a long-haul flight in Amsterdam, because KLM World Business Class serves meals designed by top Dutch chefs.

Whether hot or cold, savory or sweet, healthy or feel-good: no less than five in-between meals are waiting on standby during the entire flight! That’s in addition to the usual three-course dinner and lunch options… Think Italian salad with Serrano ham and Parmigiano Reggiano on a balsamic vinaigrette!

Try out KLM World Business Class at Zurich Airport

Through November 5, 2018, KLM will be exhibiting seat models of its World Business Class at Zurich Airport (Airport Center). On the spot, you can try them out and convince yourself of the comfort of fully flat seats and the feel-good atmosphere in the long-distance cabins of the Dutch airline. There is even a kind flight attendant who will take a Polaroid photograph!

Now, enter to win 1×2 World Business Class flights to either Miami, Mauritius or Rio de Janeiro!

KLM World Business Class

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Oct 19, 2018
Nov 5, 2018
Event Category:


Zurich Airport ZRH
Zürich-Flughafen, ZH 8058 Switzerland
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