It all started in Switzerland. Then it spread to the Philippines. And now it has come full circle back to Switzerland! At least that's what most people (except Filipino tourist representatives) would agree on.
We are talking about the slogan "It's More Fun in Switzerland". Back in 1951, Swtzerland tourism coined this phrase, which was picked up by Filipino tourism in 2012.
I would have taken it as a compliment, but apparently there is some heated debate about its origin online.
We thought it was about time for some Swiss humor and a relaunch of this campaign, so here it goes:
Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
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