Newly Swissed Online Magazine

15 reasons why it’s more fun in Switzerland

It all started in Switzerland. Then it spread to the Philippines. And now it has come full circle back to Switzerland! At least that's what most people (except Filipino tourist representatives) would agree on.

More Fun in Switzerland - OriginalWe are talking about the slogan "It's More Fun in Switzerland". Back in 1951, Switzerland tourism coined this phrase, which was picked up by Filipino tourism in 2012.

I would have taken it as a compliment, but apparently, there is some heated debate about its origin online.

We thought it was about time for some Swiss humor and a relaunch of this campaign, so here goes:

More Fun in Switzerland - Commuting
More Fun in Switzerland - Cruising
More Fun in Switzerland - Streets
More Fun in Switzerland - Trains

More Fun in Switzerland - Tennis
More Fun in Switzerland - Climbing
More Fun in Switzerland - Hiking
More Fun in Switzerland - Ice Skating

More Fun in Switzerland - Bodyguards
More Fun in Switzerland - Dresscodes

More Fun in Switzerland - Racetracks
More Fun in Switzerland - Playgrounds
More Fun in Switzerland - Toys

More Fun in Switzerland - Recycling
More Fun in Switzerland - Swiss Flag

Dimitri Burkhard

As the founder, editor, and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of Swiss Travel Communicators. Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.

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Dimitri Burkhard

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