Here's a brief history of the Swissair logo for aviation fans

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It is probably no coincidence that Swissair has decided to emerge from the grave right around Halloween this year.

I was shocked to read that the brand name, not to be confused with Swiss Air Lines, is once again taking to the skies.

I was equally shocked when I noticed the "rebranded" (big word) Swissair logo, decorating the tail of a Hopscotch Air plane. Quite frankly, it looks like an office admin used MS Word to "create" a new logo, which will now be used for the next three years by this private US airline.

According to a Swiss Air representative, such an agreement allows for better protection of the brand name... Looking at the horrendous new logo, however, makes me question this statement.

Now, take a visual stroll and soak in the history of the Swissair logo:

Courtesy of the Wanken Blog, let's take a quick trip down memory lane to see how Swissair branding has evolved over time, culminating in the 2010 Hopscotch Air version.