More than a hundred years ago, people discovered one of Switzerland’s most beautifully situated towns. Located in the canton of Graubünden, Flims is not your typical mountain village attracting only skiers in the winter and hikers in the summer.
Already around the year 1900, Flims-Waldhaus started to build up its tourism with the first of what are now many hotels having been built there.
As these two posters show, summer attracted more than just hikers.
In the 1930s, the Caumasee, one of the most stunningly blue bodies of water you’re likely to ever see, was featured to attract swimmers who may have otherwise simply spent the summer on the shores of one of Switzerland’s many other more famous lakes: Lake Lucerne, Lake Constance, or Lake Geneva.
With summer (and therefore holidays) quickly approaching, Flims Tourism has launched a brilliant marketing campaign geared towards the Swiss. Due to the overly strong Swiss franc and their Wanderlust, many may be thinking of heading abroad this season.
The new posters show just how diverse Switzerland, but more specifically, even a small area like Flims is. Switzerland is famous for its boarder triangles (Dreiländerecke), and the region south of Lake Constance even has four countries boardering.
Switzerland, Germany, Austria, and Liechtenstein are not coming together at one specific point. However, the new marketing campaign for Flims shows five non-boardering countries coming together in the alpine village of Flims: Canada, New Zealand, Scotland, Sweden, and Tibet.
The campaign was put together by the Zurich based marketing agency four., who have received awards for their creativity both at home and abroad in places like Cannes, Berlin, and New York. Along with the posters, the agency has also created a brilliant world tour website.
Looking to connect with nature this year? Want to visit five corners of the earth in the space of a short holiday and without the travel hassle and jet-lag? Flims is just the place for you.
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