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Hidden in Plain Sight – Amazing Recruiting Campaign by VBZ

Many public transportation employees are barely visible to the public eye. Think of the tram operator as the tip of the iceberg. Underneath, there are countless engineers, maintenance people or project managers.

In order to create awareness for the many interesting (yet hidden) job opportunities, Zurich Public Transport (VBZ) has launched an ingenious campaign: Hidden VBZ Talents.


Hidden in Plain Sight

A series of photographs showing human chameleons went viral recently. How is it possible for Chinese artist Liu Bolin to disappear in front of our very eyes? Now, Zurich Public Transportation has adapted the clever idea of "The Invisible Man" for a new recruiting campaign.

The multichannel campaign was devised by renowmed creative agency Ruf Lanz. The below key visuals will be released in print, as billboard ads, on posters in public transportation and on social media. The landing page serves as a recruiting hub where the four ambassadors provide insights into their respective jobs at VBZ.


Ramon Mächler (Catenary Fitter)

Zurich Public Transportation (VBZ) - Recruiting Campaign 2015

Marina Böhm (Head of Uniforms)

Zurich Public Transportation (VBZ) - Recruiting Campaign 2015

Thomas Eisenring (IT Project Manager)

Zurich Public Transportation (VBZ) - Recruiting Campaign 2015

Ralph Signer (Engineer)

Zurich Public Transportation (VBZ) - Recruiting Campaign 2015

Watch the "Making of" Video

Dimitri Burkhard

As the founder, editor, and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of Swiss Travel Communicators. Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.

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Dimitri Burkhard

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