Is Bike Polo the New Black?

July 15, 2010

1 min read

0 Shares

What sounds like just another sport for the elites has actually established itself quite well among normal folks. Evidence of this can be seen in Geneva, which is hosting the European Championship these days. Personally, I am going to sit this one out until someone creates a league for Segway polo…

What’s your take on bike polo? Do you think it’s the new black, or is it just a fad?

(via GOOD)

Update: Apparently, Rivella has picked up on this new trend as they have launched an advertising campaign featuring a prominent figure from the bike polo scene:

0 Shares

Dimitri Burkhard

As the founder, editor, and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of Swiss Travel Communicators.

Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.

View all posts

1 comment

Cancel reply

Reikalein says:

July 22, 2010 at 9:06 AM

This is so entertaining to watch! They held a tournament in Spitalfields (London) earlier this year. I think my boyfriend got a video, we’ll show you guys when he gets back :)

Reply