Is Bike Polo the New Black?

What sounds like just another sport for the elites has actually established itself quite well among normal folks. Evidence of this can be seen in Geneva, which is hosting the European Championship these days. Personally, I am going to sit this one out until someone creates a league for Segway polo…

What’s your take on bike polo? Do you think it’s the new black, or is it just a fad?

(via GOOD)

Update: Apparently, Rivella has picked up on this new trend as they have launched an advertising campaign featuring a prominent figure from the bike polo scene:

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Dimitri Burkhard

Founder, Editor-in-Chief at Newly Swissed GmbH

As the founder, editor and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of the Swiss Travelwriters Club.

Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.