Sponsored Video: The Credit Suisse Dancing Cash Machine

Zürich is the finance capital of Switzerland, and Paradeplatz is the Mecca for the affluent families and ambitious bankers from all over the world. As you get off at the Paradeplatz tram stop or walk along Bahnhofstrasse to the square, you will be surrounded by historic headquarters of Swiss banks.

Interestingly, back in the 17th century, the square was a livestock market called Säumärt (“pig market”). The construction of Bahnhofstrasse from 1864 to 1865 seems to have brought more businesses to the market. An Austrian bank founded by the Rothschild family moved in at the northern end of the market in 1873. By 1882, horse-drawn trams were circulated by a private company.

History Paradeplatz - Roesslitram(Copyright Wikipedia)

Centuries later, the building is now the head office of Credit Suisse, looking down on the electric trams operated by the city of Zürich. When I first stood in front of the building, as a curious tourist (not a generous client), Dimitri whispered me the legend of the gold storage under the Paradeplatz.

Since that day, I cannot stop staring at a manhole cover in the middle of Paradeplatz and imagine how to reach that Swiss gold mine... My daydream, however, was crushed by this video from Credit Suisse. Apparently, they are storing music underground, not gold!


I wonder how Zürchers would react if this was filmed at Paradeplatz! (I would go underground...)

(Sponsored article)


Mamiko truly loves to discover Switzerland through the Newly Swissed "frame" with her Japanese eyes for details and a spark of American curiosity. She wants to connect Newly Swissed with businesses and organizations in Switzerland and expand the network.
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