Newly Swissed Online Magazine

Swiss Tourists Win Bronze in Fashion Awards

Switzerland sticks out when it comes to fashion. Especially so when it comes to tourist fashion, apparently. According to a recent survey on the portal, Swiss tourists rank as third most fashionable compared to other nations!

It seems that the Swiss know a little something about image management, even when traveling abroad... Even school children know that white tennis socks, sneakers and fanny packs are big no-no's!

In case you were wondering who in the world dresses ever more fashionable than the Swiss, here it goes:

1. Swedes
2. Spaniards, Italians and Danish

While keeping up with Southern style and Northern elegance will be a tough bet for the Swiss, it is no real surprise that Schweizer beat the British in terms of tourist fashion. It might help the latter to avoid the dreaded "sandals and socks combo" once in a while...

What's your take on this survey? Do you buy it?

Dimitri Burkhard

As the founder, editor, and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of Swiss Travel Communicators. Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.

1 comment

  • My teacher’s name is Schweizer. But it’s not pronounced ‘switzer’ or however… Does her name mean ‘swiss’ or is it just weird.

Dimitri Burkhard

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