Wine is hard to understand: There are too many choices, and wine is for snobs. How many times have I heard these arguments from wine beginners?
What about cooking?
You are paying more and more attention to the food you are eating. Come on, successful TV shows like TopChef and MasterChef are mainstream witnesses. The same goes for cupcake mania or the organic food trend. Food made its e-revolution on TV, online and in apps, but what about wine?
Dinners are a kind of social proof, with wine being a key part of socializing. Dressing like a gentleman and cooking like a 5-star chef is nice, but it is of no use if you fail the part with alcoholic beverages.
But there is good news: Now you can learn about wine and enjoy it, too!
Those who cook can understand wine
When we start a wine tasting session at wiine.me, we invite people to eat white and black chocolate pieces. Indeed, if you can feel the differences in taste like a chef (the sweet and honey aroma of white chocolate vs. the bitter taste of black chocolate), you can describe wine the exact same way. The key is to teach people to slow down. On top, we want to take the snobbery out of wine!
Foreigners and wine
If you have just arrived in Switzerland, it may seem like a gigantic effort to learn about wine. The choices are broad, the descriptions are fancy, and winemaking seems to be a Walter White kind of chemistry.
But let’s face it, your only duties are to:
The future of wine is digital
The internet has already revolutionized the world of wine. Digital tools and mobile applications have caught up to old school connaisseurs in their caves. Even as the (arguably biased) founder of the wiine.me wine startup, there are objective proofs of this trend:
How to start learning about wine?
At wiine.me, we wanted something radically different. The wine industry died because of its elitarian touch. Therefore, we worked not only on a single part of the wine experience, but on the entire journey for wine beginners. The web has given us the possibility to take any wine amateur by the hand.
7 steps to learn about wine:
The future of wine is digital, but your future learning curve is in your glass in the end... Cheers!
(Guest post by Timothee Bardet, CEO of wiine.me, in exchange for a complimentary wine set)
Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
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