6 clever Swiss Life insurance ads with wordplay is fun
I am a big fan of Someecards, so naturally I was drawn to this clever series of advertisements by Swiss Life.
Created by the agency who brought us the funny "City Trip" commercial for Switzerland Tourism, I find these examples of life's twists and turns pretty risqué - yet ingenious!
(via Ads of the World)
Dimitri Burkhard
Founder, Editor-in-Chief at Newly Swissed GmbH
As the founder, editor and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of the Swiss Travelwriters Club.
Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
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In the German version they did a good job of using a lighter text for the twist words. I turned it into s German language lesson: http://christianlangenegger.wordpress.com/2011/08/28/really-you-can-say-that-—-german-sentence-structure/#more-362