Simple graphic design seems to be the trend these days.
Since we are surrounded by visual opulence, very simple layouts seem downright spectacular to our eyes. It is due to pioneering work in the 1960’s that the international success of Swiss graphic design has been established.
Joseph Müller-Brockmann, Karl Gerstner and Armin Hofmann created a reduced design developed under the name “Swiss Style”, making it a landmark movement which still influences graphic design to this day.
Furthermore, European graphic designers such as Wim Crouwel and Massimo Vignelli established minimalist aesthetic worldwide.
The latest exhibition at Museum für Gestaltung (Schaudepot) in Zürich highlights the successful distribution of the Swiss Style. The relevance and longevity of Swiss Style are proven through selected contemporary works, including a critical intervention of the Amsterdam designer trio Experimental Jetset.
Get ready for this exhibit by checking out our book review of 100 Years of Swiss Design. It is the perfect companion for this exhibit.
Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
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