Switzerland Tourism “invented” a mountain cleaning crew

Swiss Mountain Cleaners Ad - Switzerland Tourism

In the aftermath of the global economic downturn of 2009, Switzerland has found a new way to capitalize on its mountains. And in the process, they have put dozens of people back to work! The idea of employing mountain cleaning crews who take care of the Alpine nation's splendid image is close to ingenious, no?

The only drawback was that the window for applications was limited to April 1, 2009...

Let us know in the comments what else the Swiss could do to attract more visitors to this beautiful little country! Cheese hole-punching, anyone?!?

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Dimitri Burkhard

Founder, Editor-in-Chief at Newly Swissed GmbH
As the founder, editor and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of the Swiss Travelwriters Club.

Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
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