Entries by Dimitri Burkhard

Say Cheese! Clarification about a Swiss Icon

The elephant in the room on a blog about Switzerland has got to be cheese. So let's get something out of the way up front: There is no such thing as "Swiss cheese". Yupp, you heard right (although technically, all cheese produced in Switzerland could be considered "Swiss cheese"). This term is actually quite misleading for American ears as outside of Switzerland, it pretty […]

Swiss “Green” Car of the Future

It is no stereotype that Europeans drive some of the smallest and most efficient cars. Coming from the US where pickups are the size of garbage trucks, the largest cars on Swiss roads appear to be Honda Accords... Here is where it gets cool: Rinspeed, a Swiss company, is taking efficiency to the next level […]

Traveling Swiss Style

Planes - Swiss Air First Class Suite (link) Last year, Swiss Air has unveiled their new suites for first class passengers. Not that I am jealous or anything, but I don't think these built-in full beds look very comfy. And who needs flat-screen TV's when we could be sharing a screen way up front like […]

5 Cool Swiss Ad Campaigns

Swiss advertising often seems to be inspired by Switzerland itself. Recurring elements are cows, the Alps, chocolate and some more cows. Among other subjects that reflect everyday realism, these timeless Helvetic icons are used in clever ways that result in humorous ad campaigns. Take a look for yourself, click on each image for an expanded […]