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Carona Immagina is a top art event in a tiny Swiss village

Carona Immagina 2019

2019 was my year of art and museums.

In the spring, I spent a busy weekend going through Lausanne's incredible offerings. In the summer, I spent a week at Art Basel, arguably the biggest art show in the world, along with its neighbors Photo Basel and the awkwardly named Design Miami/Basel.

I even ended the year by flying to the US to see the equally confusing Art Basel-Miami and Design Miami! (Seriously, they need to do something about the names.) But of all the amazing cultural events I went to, there is one that truly sticks out: the Carona Immagina open air photography show in Ticino.

Carona Immagina 2019

Despite having lived in Lugano for almost five years, I had never been to Carona, a small village nestled high above the city, behind Monte San Salvatore.

Carona is easily accessed from downtown Lugano by way of one of the yellow La Posta busses. Winding up narrow switchbacks, the 30-minute trip offers stunning views of Lugano, "San Sal," and the lake.

The Immagina 2019 photo walk in Carona

Getting off the bus, the first thing I noticed was how quiet it was. Gone were the cars and city noise; instead I could hear birds singing and children playing. Having arrived right at the golden hour, the peaceful, cinematically lit mountain village was a jaw-dropping reminder just how idyllic Switzerland can be, without even trying.

Carona Immagina 2019

Walking towards the main square, Piazza Montaa, Carona's architecture is an interesting mix of colorful Italianate villas and traditional Ticinese mountain houses, made from local stone and wood.

An interesting feature were the external staircases and wooden walkways that connected many of the houses, making the village look like some sort of massive fantasy tree-house.

Carona Immagina 2019

Carona, like many Swiss villages, is not as populous as it once was. But the remaining residents obviously care deeply about their commune, as evidenced by the Immagina photo walk.

My guide to the show was Filippo de Fernex, the handsome, silver haired co-founder and curator of the show, who also happens to be Carona’s Vice-Mayor. As soon as he started talking, you could tell how passionate he was about Carona and photography.

2019 marked the second edition of the photo walk. It featured three photographers: Frank Horvat, Georg Gerster, and local Riccardo Comi. All the works were displayed outdoors, printed on large format metal boards which were mounted to the walls of the houses. A map provided the three routes visitors could take through the village to see each artist's work.

Carona Immagina 2019

Guiding us along each artist’s route, Filippo described some of the difficulties of designing and curating an outdoor photo exhibition for three different artists.

Frank Horvat, for example, required a special printing process for his work that only one shop in the world could produce. In another case, some locals did not want the photographs to be mounted on their houses, creating routing problems.

And then, of course, there was the difficulty of curating the exhibit, choosing which photos to hang where. In a museum, with controlled lighting and layout, this is already a thoughtful process. But imagine doing this outside, in narrow streets, on walls of stone or painted plaster surrounded by doors, windows, and plants of different shapes and colors.

Carona Immagina 2019

The works of Swiss photographer, Georg Gerster

To their credit, Filippo and his team did a masterful job. For example, Swiss photographer Georg Gerster's colorful, geometric aerial landscapes were arranged according to the accent colors of their mounting spaces. A yellow field was hung next to a yellow door, and so on, creating a harmonious experience for the walker.

Carona Immagina 2019
Carona Immagina 2019

It felt like each photograph and its village backdrop had been made for one other.

Filippo described each artist, including the story, techniques, and motivations. Georg Gerster had recently passed away, but his daughter was staying in Carona during the exhibit and joined us at the end of the tour.

Riccardo Comi was a young, rising star from Lugano whose bold, graphical smartphone street photography contrasted sharply with Gerster’s delicately detailed aerial landscapes and with Frank Horvat's works.

Carona Immagina 2019

With a career spanning nearly 70 years, Horvat had touched pretty much every famous 20th century European photographer and his work showed the marked evolution of style, technique, and technology.

Along the routes were a few photographs from a photo class that Filippo had done at the local elementary school. It was delightful to see them mixed in with the professional artists.

As we walked, locals came out to wish us good evening, look at the photographs that were hanging on their houses, and chat with Filippo. His passion for photography, it turned out, was a lifelong pursuit, and something he had dabbled in professionally, despite an advanced degree in physics and an international career in business.

Now retired, he devotes his time to working for Carona, representing the town and developing their artistic programs, including a beautiful small museum in the main piazza. The photo walk came about as a way to combine his passion for photography in its various forms with his promotion of Carona as an artistic attraction.

My experience at the Carona Immagina photo walk was one of those times when everything just serendipitously comes together and creates an experience that is truly special.

The weather was perfect, the village was idyllic, the company was invigorating, the artists world-class, and the photographs both beautiful to look at and thought provoking. Thinking back on a year filled with art and culture events, Carona Immagina was without a doubt the highlight, showcasing a spectrum of modern and contemporary photographic talent and curated by passionate, knowledgeable people in a unique setting.

Carona is also a brilliant example of just how good a local art exhibit can be, even in a small, relatively remote community with only regional sponsors.

You can learn more about the 2019 edition of Carona Immagina here. I cannot wait to see what they have in store this year. It typically falls around the same time as the Lugano Autumn Festival, but the town and its museum are worth a visit year-round.

Carona Immagina 2019

Samuel Miller

Samuel is a freelance writer and photographer currently based in Lisbon, Portugal. Born in the US, he has spent the majority of his life moving and traveling around the world, including 4 years in Lugano where he met his wife and completed his first degree in Swiss history.

His expat family has now lived in the Basel area for many years, so it’s safe to say his heart belongs in Switzerland.

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Samuel Miller

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