Eye-Catching Boombox in Zürich

Promotions that "stick" often play off of opposites. What we remember are smart wordplays or unexpected analogies. In order to promote the third edition of the International Radio Festival 2012 in Zürich, one of the official partners had a very eye-catching idea...

Thanks to Berlin art director Bartek Elsner, MINI Switzerland generated lots of buzz with his gigantic cardboard boombox! Big enough to conceal a MINI vehicle inside, this boombox was powered by the car's battery and placed in different spots throughout Zürich...

Bartek Elsner - International Radio Festival 2012

Bartek Elsner - International Radio Festival 2012

Bartek Elsner - International Radio Festival 2012

Bartek Elsner - International Radio Festival 2012

(Photographs courtesy by Bartek Elsner)

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Dimitri Burkhard

Founder, Editor-in-Chief at Newly Swissed GmbH
As the founder, editor and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of the Swiss Travelwriters Club.

Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
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