Newly Swissed Online Magazine

How Switzerland Googled in 2010

The Swiss have googled "Facebook" more than any other word in 2010.

The social network site was followed by searches for hYouTube, Google and the words in German and French for weather (Wetter/météo).

Wikipedia came next followed by “SBB” – the German abbreviation for the Swiss Federal Railways – with Hotmail, Swiss and iPhone making up the rest of the top ten, Google said on Thursday.

Steve Lee, the singer of Swiss rock band Gotthard who died in a road accident in the United States in October, topped the list of most searched for personalities.

After Lee come a couple of Swiss beauty queens, a few singers – both Swiss and foreign pop stars like Shakira, and Swiss weatherman Jörg Kachelmann who has been on trial in Germany on charges of raping an ex-girlfriend.

Ski jumper Simon Ammann who captured two gold medals at the 2010 Winter Olympics was the athlete most sought after in Google.

Pop music festival Paléo topped the events list, followed by Zurich’s Streetparade, while mountain resort Zermatt beat Frauenfeld and Geneva among place searches.

Other words that were frequently googled by the Swiss include Party, Schwingen (Swiss traditional wrestling) and Autos (cars).

Conspicuous by their lack of popularity were searches for the Swiss sessions of the federal parliament, the euro currency crisis and God.

Finally, Newly Swissed did not make the list because it is the one address which has been bookmarked by a majority of surfers...

Fastest Growing Search Terms:
1. Chatroulette
2. iPad
3. iPhone 4
4. WM 2010
5. Justin Bieber
6. 20 Minuten Online
8. Facebook
9. Easyjet
10. YouTube

Most Googled Personalities:
1. Steve Lee
2. Kerstin Cook
3. Laura Kämpf
4. Menowin Fröhlich
5. Kesha
6. Jörg Kachelmann
7. Simon Ammann
8. Justin Bieber
9. Cheryl Cole
10. Shakira

Most Googled News Events:
1. Big Brother 10
2. Haiti
3. iPad
4. iPhone 4
5. Jörg Kachelmann
6. Menowin Fröhlich
7. Steve Lee
8. Vancouver 2010
9. BP
10. Vulkan

Most Googled Swiss Events:
1. Paléo Festival
2. Streetparade
3. Openair St. Gallen
4. Gurtenfestival
5. Zürifest
6. Eidgenössisches Schwingfest
7. Autosalon Genf
8. Greenfield
9. Herbstmesse Basel
10. Sechseläuten

Most Googled Swiss Locations:
1. Zermatt
2. Frauenfeld
3. Genf
4. Zürich
5. Yverdon-les-Bains
6. Vevey
7. Zug
8. Bern
9. Luzern
10. Lausanne

Most Googled Automakers:
1. BMW
2. Audi
3. VW
4. Ford
5. Mercedes
6. Honda
7. Opel
8. Peugeot
9. Fiat
10. Toyota


Dimitri Burkhard

As the founder, editor, and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of Swiss Travel Communicators. Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.

1 comment

Dimitri Burkhard

Download our e-book: 77 Facts about Switzerland