Spoiler alert! If there is only one thing you will do today, check out this mind-blowing guerilla campaign which I have just discovered: Swiss telecom provider Swisscom has launched a website to promote their TV offerings, and it has already gone viral: "Lost In Val Sinestra".
Simply select some of your closest Facebook friends and instantly create a personalized movie trailer... They are sure to be mesmerized when they see their names mentioned throughout the 3:20 minute trailer!
Try it out for yourself, or watch my trailer! (Edit: Link no longer in operation)
Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
Latest posts by Dimitri Burkhard (see all)
- 21 fresh and intriguing facts about Switzerland - March 14, 2020
- David’s Table is a Zürich gourmet experience close to nature - March 13, 2020
- There’s a real-life Heidi village for all the fans: Heididorf Maienfeld - March 8, 2020