Surprise your Friends with Personalized Movie Trailer - Newly Swissed

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Spoiler alert! If there is only one thing you will do today, check out this mind-blowing guerilla campaign which I have just discovered: Swiss telecom provider Swisscom has launched a website to promote their TV offerings, and it has already gone viral: "Lost In Val Sinestra".

Simply select some of your closest Facebook friends and instantly create a personalized movie trailer... They are sure to be mesmerized when they see their names mentioned throughout the 3:20 minute trailer!

Try it out for yourself, or watch my trailer! (Edit: Link no longer in operation)

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Dimitri Burkhard

Founder, Editor-in-Chief at Newly Swissed GmbH

As the founder, editor and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of the Swiss Travelwriters Club.

Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.