Newly Swissed Online Magazine

Surprise your Friends with Personalized Movie Trailer

Spoiler alert! If there is only one thing you will do today, check out this mind-blowing guerilla campaign which I have just discovered: Swiss telecom provider Swisscom has launched a website to promote their TV offerings, and it has already gone viral: "Lost In Val Sinestra".

Simply select some of your closest Facebook friends and instantly create a personalized movie trailer... They are sure to be mesmerized when they see their names mentioned throughout the 3:20 minute trailer!

Try it out for yourself, or watch my trailer! (Edit: Link no longer in operation)

Dimitri Burkhard

As the founder, editor, and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of Swiss Travel Communicators. Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.

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Dimitri Burkhard

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