Spoiler alert! If there is only one thing you will do today, check out this mind-blowing guerilla campaign which I have just discovered: Swiss telecom provider Swisscom has launched a website to promote their TV offerings, and it has already gone viral: "Lost In Val Sinestra".
Simply select some of your closest Facebook friends and instantly create a personalized movie trailer... They are sure to be mesmerized when they see their names mentioned throughout the 3:20 minute trailer!
Try it out for yourself, or watch my trailer! (Edit: Link no longer in operation)