More Vintage Swissair Posters

I have been inspired by Swiss design lately. Maybe it's because I loved the exhibit celebrating 100 Years of Swiss Graphic Design at Museum für Gestaltung in Zürich, or maybe it's because of a more deeply rooted admiration for Helvetica type...

Advertisements by Swissair, the former Swiss airline, are among my favorites when it comes to simple and sleek Swiss design. I have covered vintage Swissair ads before, but this collection specifically highlights a series of ads positioning Switzerland as a skiing destination.

Vintage Swissair Advertisement

Vintage Swissair Advertisement

Vintage Swissair Advertisement

Vintage Swissair Advertisement

Vintage Swissair Advertisement

Vintage Swissair Advertisement

Vintage Swissair Advertisement

Vintage Swissair Advertisement

(Pictures courtesy by sr692, via Visual News)

  • http://www.fergusmiller.com Fergus Miller

    Hi Dimitri,
    great post about posters I love “Chic”! Who do the Swiss have to thank for people coming on ski holidays? The Brits!
    “It all began in 1864, when the owner of a small guest house in St. Moritz placed a now famous bet with a group of British tourists who had spent the summer in the local health spa taking the waters. The bet was that they’d see more sunny days and generally have a better holiday in the Swiss Alps if they came back and stayed in the winter than they would back home in foggy, rainy London. Furthermore, if they didn’t agree with him by the end of their stay, he wouldn’t charge them for it. Needless to say – and as million of Brits have found since – he won his bet. The small guest house is now part of the vast, grand Kulm hotel, one of five “beyond five star” hotels in St. Moritz, and you could buy a reasonably sized house back home for the cost of spending a winter in a suite there today!

  • http://www.newlyswissed.com Dimitri

    Thanks for the insight, Fergus!

    This guy’s gamble surely paid off for Switzerland’s tourism industry… Or is it still considered a gamble when the outcome was certain to begin with? ;-)

  • http://www.fergusmiller.com Fergus Miller

    In 1864 I am not so sure ;-) Of course I kinda knew that the Victorians gave us this kind of holidays just like they gave us trains! Most of my above comment I sourced from the web of course! On our recent trip to Chamonix I came across Charlie Adam and we purchased one of his prints: http://www.bungalowgraphics.com/charlie-adam/posters-laminates/gondolas-in-the-mist.pt100401.en.html which remind me of some of your posters. I like his cuckoo clocks & he did a series in Zermatt!

  • http://www.newlyswissed.com Dimitri

    I love Charlie’s gondolas – a smart way of transportation to get more tourists on top of Swiss mountains!