Given the hassle that flying has become, it is hard to believe that it was once considered a great privilege.
Up until 2002, Swissair was the official airline of Switzerland. And through the decades, Swissair advertisements have become proverbial pillars of Swiss design. Swissair poster design is sleek and simple, and the message is clear even to five-year-olds.
The legacy of Swissair can still be felt today. The former national airline of Switzerland had built a very strong brand for more than 70 years, meanwhile shaping an entire industry. The Swissair brand name and the tail wings decorated with Swiss flags had become synonymous for customer service excellence. And as my top 10 vintage Swissair posters reveal, their marketing department must have been designer heaven...
Here is a collection of vintage Swissair posters for inbound tourism:
(All Swissair posters courtesy SR692)