More Clever Swiss Ad Campaigns

Zoo Zürich

In order to raise enough funds for a new elephant park, Zoo Zürich visualized the current state and created a sense of urgency.

Zoo Zürich - Elephant Fundraiser

Mammut

Professional mountain guides tested the latest Mammut boot on top of a sliver of a rock. Watch the "making of" video if you don't believe your eyes... No photoshopping here!

Mammut - Boot Control

 

Mini Cooper

As part of a guerilla marketing campaign, previously posted billboards were cut to outline the shape of a Mini Cooper.

Mini Cooper - Recycled Billboard

Mini Cooper - Recycled Billboard

Mini Cooper - Recycled Billboard

Mini Cooper - Recycled Billboard

 

Swissprinters

Making a point that you "get more" than just print-outs when dealing with Swissprinters, sheets of paper were stacked to resemble the iconic Matterhorn.

Swissprinters - Matterhorn

 

Audi

The new Audi A7 features a built-in technology to keep enough distance to other cars. Their minimalistic ad appeared in car classifieds sections - surrounded by plenty of white space!

Audi - Keep Enough Distance

 

Leica

Need I say more? Leica's feature the sharpest focus, piercing walls of all kinds.

Leica - Sharpest Details Ad Campaign

Leica - Sharpest Details Ad Campaign

Leica - Sharpest Details Ad Campaign

Leica - Sharpest Details Ad Campaign

Leica - Sharpest Details Ad Campaign

Leica - Sharpest Details Ad Campaign

 

Emmentaler AOC Cheese

This ingenious April Fool's ad went viral and created lots of buzz for Emmentaler cheese (a.k.a. "Swiss Cheese")!

Which of these is your favorite advertising campaign?

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Dimitri Burkhard

Founder, Editor-in-Chief at Newly Swissed GmbH
As the founder, editor and community manager of Newly Swissed, Dimitri owns the strategic vision. He is passionate about storytelling and is a member of the Swiss Travelwriters Club.

Dimitri loves discovering new trends and covers architecture, design, start-ups and tourism.
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