Despite a relaxing lunch at the lake, I had a headache all day yesterday. I simply had no clue who to blame until I read the newspaper this morning: It's CERN! The world's largest particle accelerator project located near Geneva, Switzerland, had broken a record by circulating two proton beams in their underground tunnel to generate 3.5 billion volts […]
The elephant in the room on a blog about Switzerland has got to be cheese. So let's get something out of the way up front: There is no such thing as "Swiss cheese". Yupp, you heard right (although technically, all cheese produced in Switzerland could be considered "Swiss cheese"). This term is actually quite misleading for American ears as outside of Switzerland, it pretty […]
It is no stereotype that Europeans drive some of the smallest and most efficient cars. Coming from the US where pickups are the size of garbage trucks, the largest cars on Swiss roads appear to be Honda Accords... Here is where it gets cool: Rinspeed, a Swiss company, is taking efficiency to the next level […]
Planes - Swiss Air First Class Suite (link) Last year, Swiss Air has unveiled their new suites for first class passengers. Not that I am jealous or anything, but I don't think these built-in full beds look very comfy. And who needs flat-screen TV's when we could be sharing a screen way up front like […]
Swiss advertising often seems to be inspired by Switzerland itself. Recurring elements are cows, the Alps, chocolate and some more cows. Among other subjects that reflect everyday realism, these timeless Helvetic icons are used in clever ways that result in humorous ad campaigns. Take a look for yourself, click on each image for an expanded […]
Contrary to popular belief, the hills are not alive in Switzerland. What is alive is this fine selection of Hollywood blockbusters which were partly filmed in Switzerland...
Then: Wondered why we kept missing trains by one minute.
Now: Wonder what’s wrong when the train is late by one minute.
The Swiss may be a peculiar people when it comes to imposing bureaucracy in order to fix trivial things...
Everything is correct about this Swiss flag, except that it should be in a square shape. Would you agree? As part of their campaign...
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